A lively, organic Kombucha brand that harmonizes vibrant flavors with natural wellness.
Concept Brand
Brief
Packaging design, Advertisements, Copywriting, Visual Identity
Audience
20-34 year olds who prioritize wellness and want an approachable, healthy option of naturally energizing beverages, but without an acquired taste or restrictive, obsessive lifestyle that may be associated with specialty, health-focused goods.
Hibiscus Flavor Ad & Drink Label
Kiwi Flavor Billboard Ad & Drink Label
Papaya Flavor Instagram Story Ad & Drink Label
There are many other brands in the Kombucha/health beverage space. As a new product, it needs to effectively break into the market, align with its target audience and be successful in a competitive environment.
Convey its values of wellness, youthfulness, approachability, and an uplifting, refreshing taste.
Challenge
Hibiscus Flavor Label
A soft, hazy vibrance.
A comforting feeling for what may be a less familiar beverage flavor to most.
Kiwi Flavor Label
A tropical, bright, and punchy kind of refreshing.
Papaya Flavor Label
Healthy, tasty, approachable, and easy to crave.
Selling in health based grocery stores like Whole Foods, Sprouts, and Trader Joes. Brightly colored, eye-catching packaging helps it to stand out on physical shelves among other Kombucha brands.